TREND. Even with the economy in turmoil, “affluent” consumers (those coming from households with average annual incomes of $100,000+) won’t disappear from the …more

TREND: When dining out, 58% of Today’s Consumers said they eat what they want and don’t worry about nutrition; 39% try to pay as much attention to the nutritional value of their food as at home. Regardless where they stand in …more

trend: A recent study by Yankelovich, Inc. about the impact of Today’s Consumers’ financial situations on their purchasing behavior found that most have reduced their spending during recent months – 58% report cuts ranging …more

Trend: While multitasking is a strategy Today’s Consumers continue to employ, and 70% rate their skills highly, it’s increasingly just as a means to an end – to buy time to occasionally focus on something enjoyable. Almost half …more

Trend: Today’s Consumers are increasingly skilled at zeroing in on exactly what they want/need, extracting those elements, and splicing them together to form a new entity that’s unique and right for them – from music to …more

Trend: Faced with longer workdays and more to accomplish, nearly half (48%) of Today’s Consumers frequently eat lunch while working at their desks. But over half (53%) aren’t happy about it and …more