TREND: While 76% of Today’s Consumers agree that being in control of your life is extremely/very important, only 52% are satisfied with the control they have; just 31% think the control they have over their future …more

TREND
There’s an increase in the number of Today’s Consumers who feel the need to “come out on top” of every situation, from the least to the most important. In 2007, 55% said they feel this way; …more

To succeed in the coming year and position their businesses for the future, restaurateurs must understand the economic projections, consumer trends, and market forces that will impact their efforts. To shed some light on the year’s potential challenges, opportunities, and innovations we turned to three industry experts …more

More trend resources and insights into the year ahead:

11 Crucial Consumer Trends for 2011 …more

Trend: Economists have declared that the recession ended in June 2009, but consumers are having trouble shaking it off. By all measures, they are continually pessimistic about the economy. …more

TREND: Consumers are willing to splurge – 83% said they would do so by going out to celebrate a special occasion like a birthday, anniversary, …more