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NEW AGE MARKETING: SOCIAL NETWORK AND CELL PHONES
According to the Pew Internet & American Life Project, 74% of U.S. adults are online; 35% use social networking sites (which has more than quadrupled in the past four years). The percentage of Americans with cell phones …more |
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MANAGEMENT RESOURCES
Operators are finding that Web-based scheduling systems save time, increase efficiency, and improve communication between staff and management. Via 24/7 access, employees can propose swaps, …more |
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BUSINESS OF THE BUSINESS
When things are going well, we don’t maintain a focus on controlling costs – it’s just human nature,” says Ron Salisbury, owner, El Cholo restaurants. And when times are tough, adds Michael Dellar, co-founder, president/ceo, Lark Creek Restaurant Group …more |
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E-BUSINESS
Considering the competition for your customers’ attention online, it’s important to understand the power of your words and your style of writing. “It’s words, not the technology, that connect people online,” says Nick Usborne, …more |
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E-BUSINESS
Even though recipients have opted in to your e-mail list; they know the name of your company; and they are expecting to hear from you – there is no guarantee that they will receive, open, and act on your e-mails. The …more |
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INDUSTRY UPDATE
National Restaurant Association (NRA) research suggests that younger adults’ ease with technology may be shaping their attitudes about its role in the restaurant experience. Not only do younger adults research …more |