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SMART MARKETING
A recent report issued by the NPD Group suggests what an increasing number of restaurants are sensing – consumers are becoming slightly less focused on price points or deals at restaurants. The number of respondents who said they are looking for good restaurant deals is trending downward …more |
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SMART MARKETING
According to a recent report from Technomic, Inc., burgers are one of the hottest menu trends – and their popularity isn’t limited to quickservice. “Burgers may be the one area …more |
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NEW AGE MARKETING: SOCIAL NETWORK AND CELL PHONES
According to the Pew Internet & American Life Project, 74% of U.S. adults are online; 35% use social networking sites (which has more than quadrupled in the past four years). The percentage of Americans with cell phones …more |
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COMMUNICATING WITH CAUTIOUS CUSTOMERS
When times are tough, it’s tempting to cut back on marketing, but experts agree that businesses must keep communicating to stay top of mind and give cautious consumers reasons to spend with them. …more |
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SMART MARKETING
At a time when competition for customers is intensifying and complaints about noise in restaurants are rising to a crescendo, “Everyone is talking more about acoustics,” says Lani Duckworth, design manager, P. F. Chang’s China …more |
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SMART MARKETING
Noise has become the second most common complaint (after poor service) of U.S. restaurant goers, according to Zagat Survey’s America’s Top Restaurants 2008. Washington Post food critic Tom Sietsema says it’s the most …more |