smart marketing
SHOWING RESULTS 7–12 OUT OF 17
May/Jun 2010
SMART MARKETING

A recent report issued by the NPD Group suggests what an increasing number of restaurants are sensing – consumers are becoming slightly less focused on price points or deals at restaurants. The number of respondents who said they are looking for good restaurant deals is trending downward …more

May/Jun 2010
SMART MARKETING

According to a recent report from Technomic, Inc., burgers are one of the hottest menu trends – and their popularity isn’t limited to quickservice. “Burgers may be the one area …more

2009 special edition 2
NEW AGE MARKETING: SOCIAL NETWORK AND CELL PHONES

According to the Pew Internet & American Life Project, 74% of U.S. adults are online; 35% use social networking sites (which has more than quadrupled in the past four years). The percentage of Americans with cell phones …more

2009 special edition 2
COMMUNICATING WITH CAUTIOUS CUSTOMERS

When times are tough, it’s tempting to cut back on marketing, but experts agree that businesses must keep communicating to stay top of mind and give cautious consumers reasons to spend with them. …more

Jul/Aug 2008
SMART MARKETING

At a time when competition for customers is intensifying and complaints about noise in restaurants are rising to a crescendo, “Everyone is talking more about acoustics,” says Lani Duckworth, design manager, P. F. Chang’s China …more

May/Jun 2008
SMART MARKETING

Noise has become the second most common complaint (after poor service) of U.S. restaurant goers, according to Zagat Survey’s America’s Top Restaurants 2008. Washington Post food critic Tom Sietsema says it’s the most …more

SHOWING RESULTS 7–12 OUT OF 17