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CHAPTER SEVEN: BUILDING LOYALTY
“Employee commitment directly impacts brand perception, customer loyalty – and, ultimately, revenue. Research has shown that 70% of customers’ feelings about a brand can be traced to their …more |
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GREAT IDEA
To ensure that the kitchen staff is well fed before service, Per Se, New York, NY, instituted a “buddy system” where the dining room team makes two plates from the family meal line – one for themselves and one for a colleague …more |
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MANAGEMENT RESOURCES
To find qualified managers, some reach out to “friends and family” – looking within their ranks, rewarding employees for referrals, and asking colleagues: …more |
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BUSINESS OF THE BUSINESS
Managing restaurant waste has evolved from simply hauling it to landfills (typically at great expense) to diverting some of it to recycling/composting – and to reducing the amount to begin with. A welcome awareness, …more |
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MANAGEMENT RESOURCES
Operators are finding that Web-based scheduling systems save time, increase efficiency, and improve communication between staff and management. Via 24/7 access, employees can propose swaps, …more |
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AROUND THE USA
Half and smaller portions are showing up on restaurant menus around the USA, gaining popularity with diners who desire more choices. Some want to eat/spend/waste less, and some want a chance to sample more dishes. …more |