In a study of major U.S. retail companies, Harris Interactive identified categories of customers, and found those who are “committed” to a business or brand – connected to it both rationally and emotionally …more

In this economy, it is essential to keep existing customers and turn them into loyal advocates, especially considering the cost of acquiring new customers. Recommendations from loyal customers are also often the most …more

At a time when competition for customers is heightened, understanding what they want and gauging their satisfaction create a critical advantage. Meaningful feedback can allow operators to recapture disappointed …more

Researchers at Cornell University’s Center for Hospitality Research wanted to understand consumers’ reactions to technology innovations in restaurants …more

Challenging times require the keenest minds, so to shine a light on the road ahead, we sought the opinions of three individuals who have spent their careers fielding and analyzing data. …more

Challenging times require the keenest minds, so to shine a light on the road ahead, we sought the opinions of three individuals who have spent their careers fielding and analyzing data. …more