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niki.leondakis@kimptongroup.com www.kimptongroup.com”>Niki Leondakis, president/ceo www.kimptongroup.com |
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INDUSTRY UPDATE
According to a recent survey by Empathica, Inc., a global provider of customer experience management solutions, the majority (55.2%) of American consumers think customer service in restaurants is getting worse. …more |
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CHAPTER SEVEN: BUILDING LOYALTY
“Employee commitment directly impacts brand perception, customer loyalty – and, ultimately, revenue. Research has shown that 70% of customers’ feelings about a brand can be traced to their …more |
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CHAPTER SEVEN: BUILDING LOYALTY
In a study of major U.S. retail companies, Harris Interactive identified categories of customers, and found those who are “committed” to a business or brand – connected to it both rationally and emotionally …more |
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CHAPTER SEVEN: BUILDING LOYALTY
While discounts and rewards/loyalty programs add value, they aren’t the only currency when it comes to loyalty. What’s ultimately most effective may be the quality of customers’ experiences. Restaurants that build genuine …more |
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COLUMN ONE
Whether it’s to taste more or spend less, customers sometimes like to share dishes. While some restaurants still charge to split orders, others do not, using it as an opportunity …more |