When times are tough, it’s tempting to cut back on marketing, but experts agree that businesses must keep communicating to stay top of mind and give cautious consumers reasons to spend with them. …more

“Employee commitment directly impacts brand perception, customer loyalty – and, ultimately, revenue. Research has shown that 70% of customers’ feelings about a brand can be traced to their …more

In a study of major U.S. retail companies, Harris Interactive identified categories of customers, and found those who are “committed” to a business or brand – connected to it both rationally and emotionally …more

In this economy, it is essential to keep existing customers and turn them into loyal advocates, especially considering the cost of acquiring new customers. Recommendations from loyal customers are also often the most …more

“No one should be shy about selling, trying to increase check averages, just because the economy is bad,” says Jim Sullivan, ceo, Sullivision.com. “Menu merchandising has to continue in some way, shape, or form – but this is the …more

TREND. Even with the economy in turmoil, “affluent” consumers (those coming from households with average annual incomes of $100,000+) won’t disappear from the …more