In this economy, it is essential to keep existing customers and turn them into loyal advocates, especially considering the cost of acquiring new customers. Recommendations from loyal customers are also often the most …more

Without a big investment or complicated program, some restaurateurs have created informal “membership” programs that customers can join. Dan Sachs, co-owner, Bin 36 …more

TREND. Even with the economy in turmoil, “affluent” consumers (those coming from households with average annual incomes of $100,000+) won’t disappear from the …more

Identifying and connecting with your most influential customers is a powerful way to strengthen and accelerate word of mouth. “The next step is to bring opinion leaders into the fold …more

As the competition for employees continues to grow, restaurants are enhancing their benefit packages as a way to lure and retain staff. …more

“Comment cards are given with every check, plus there’s a feedback form on our Web site. The staff lets customers know that we want to hear from them; that it is the …more