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SOURCES
Chapter One: Purchasing Powers |
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CHAPTER FOUR: THE EMPLOYEE EQUATION
The restaurant industry continues to shed an unprecedented number of jobs in response to decreased customer traffic and lower check averages. Whether reducing the number of employees, cutting back on their hours, …more |
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ACKNOWLEDGEMENTS
American Express would like to thank the restaurateurs and other professionals who graciously agreed to contribute to Briefing Special Editions and The Bottom Line: …more |
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AMERICAN EXPRESS PARTNERS AND SERVICES
COMPETITIVE FOCUS Introducing American Express Competitive Focus. Assess your performance and develop your competitive advantage. …more |
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CHAPTER SEVEN: BUILDING LOYALTY
In this economy, it is essential to keep existing customers and turn them into loyal advocates, especially considering the cost of acquiring new customers. Recommendations from loyal customers are also often the most …more |
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CHAPTER SEVEN: BUILDING LOYALTY
“Employee commitment directly impacts brand perception, customer loyalty – and, ultimately, revenue. Research has shown that 70% of customers’ feelings about a brand can be traced to their …more |