American Express Restaurant Briefing Celebrates 35 Years

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The Bottom Line Book

SHOWING RESULTS 1–6 OUT OF 14

May/June 2011

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American Express Restaurant Briefing Celebrates 35 Years

When American Express launched the Briefing newsletter in 1976, its mission was to provide information for its restaurant merchants …more

The Bottom Line Book

SOURCES

For Bottom Line Articles

Chapter One: Purchasing Powers
BIN 36 (www.bin36.com): Dan Sachs, owner.Chefs Collaborative …more

The Bottom Line Book

CHAPTER FOUR: THE EMPLOYEE EQUATION

Learning to Let Go: Trimming Your Workforce

The restaurant industry continues to shed an unprecedented number of jobs in response to decreased customer traffic and lower check averages. Whether reducing the number of employees, cutting back on their hours, …more

The Bottom Line Book

ACKNOWLEDGEMENTS

Bottom Line Contributors

American Express would like to thank the restaurateurs and other professionals who graciously agreed to contribute to Briefing Special Editions and The Bottom Line: …more

The Bottom Line Book

AMERICAN EXPRESS PARTNERS AND SERVICES

American Express Partners and Services

COMPETITIVE FOCUS

Introducing American Express Competitive Focus. Assess your performance and develop your competitive advantage. …more

The Bottom Line Book

CHAPTER SEVEN: BUILDING LOYALTY

Developing Loyalty – One Customer at a Time

In this economy, it is essential to keep existing customers and turn them into loyal advocates, especially considering the cost of acquiring new customers. Recommendations from loyal customers are also often the most …more

SHOWING RESULTS 1–6 OUT OF 14