Watch the 2012 American Express Restaurant Trade Seminars
Homegrown: Sowing the Seeds for the Future – Michel Nischan, Niki Leondakis, Sean Brock, John Besh
The industry leaders who took part in the 23rd annual American Express Restaurant Trade Program at the Food & Wine Classic in Aspen played to a packed audience, candidly sharing their experience, expertise, and advice. If you weren’t able to attend – and even if you did and want to listen again or share them with your staff – the seminars are available in their entirety on restaurantbriefing.com:
Tech Talk: Marketing to Today’s Diner. Learn how José Andrés, Rick Bayless, and Danny Meyer use technology to market their restaurants, and hear Google’s Bernardo Hernández discuss the importance of restaurateurs going digital in all aspects of their businesses.
Fame Game: The Reality of TV. Discover how Tim Love, Spike Mendelsohn, Jacques Pépin, and Ming Tsai developed their TV personas, and hear their views on cooking on television as entertainment vs. education as well as the critical importance of classical training.
Homegrown: Sowing the Seeds for the Future. John Besh, Sean Brock, Niki Leondakis, and Michel Nischan share how their restaurants grow and produce food. Learn about the positive effect it has on their staffs, and how even small gardens can reap big rewards.
Restaurant Reset: Small Changes, Big Payoff. Hear Grant Achatz, John T. Bettin, Tom Colicchio, and Anita Lo discuss how they keep their restaurants relevant and competitive in today’s marketplace, from menu tweaks to staff training.