American Express is proud to be the founding sponsor of an innovative nutrition resource for restaurants on the HealthyDiningFinder.com Web site. “Nutrition News & Insights…Everything you need to know about nutrition for the restaurant industry” is located in the “Restaurant Operators” section. This complimentary resource – available to all restaurants – features the latest nutrition-related news affecting the industry, trends, updates on legislation, best practices, recommended products and services, and interviews with restaurant company ceos, marketing experts, and chefs. “Never before has nutrition been at the forefront of the restaurant industry like it is now,” says Anita Jones-Mueller, founder, “And we believe this addition to our site – along with our new Sodium Savvy initiative – will help restaurateurs grow and prosper in this nutrition-focused era.”

Over 60,000 restaurants in the U.S. are members of HealthyDiningFinder.com, using the site to attract an average of 75,000 nutritionally conscious diners daily. Anita reports that dining visitors tend to be very loyal to the site and to restaurant members. Membership includes a consultation with a dietitian to identify the best menu items to feature on the HealthyDiningFinder.com site and a nutrition analysis (calories, fat, sodium, etc.) of those items. A customized Web page with information about each restaurant and links to its Web site is also created.

American Express merchants receive 20% off the annual membership fee (starting at $595 for an independent restaurant). For an extra fee (up to $150/menu item – the 20% savings also applies), additional menu items can be analyzed. For more info and to join, visit HealthyDiningFinder.com, or call 800-953-DINE (3463).