American Express and the Restaurant Industry

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INTRODUCTION

American Express and the Restaurant Industry

At American Express, partnership is the cornerstone of everything we do. That is why we remain committed to supporting the restaurant industry through our industry relationships, newsletters, marketing programs – and other resources designed to help grow your business.

You can learn more about these business-building opportunities and partnerships online at americanexpress.com/restaurant.

BUSINESS BUILDING
DinnerBroker by American Express
• A self-service program that allows you to grow your business by providing couponless offers valid only for the precise times you specify
Restaurant Weeks
• Sponsor of Restaurant Weeks in more than 30 markets
• Each promoted to Cardmembers to encourage dining during slow periods

CHARITY
Share Our Strength
• Supporter of this industry charity of choice for over 20 years
• Join us by participating in the Great American Dine Out, an annual weeklong campaign to raise funds to end childhood hunger in America

EDUCATION
Briefing and Technomic MarketBrief Newsletters
• Industry tips, best practices, and customer insights for American Express merchants
American Express Restaurant Trade Program, Food & Wine Classic in Aspen
• Annual series of seminars on the latest trends and industry best practices
• Industry-only opportunities and perks during the Food & Wine Classic in Aspen

ASSOCIATIONS
National Restaurant Association
• Founding sponsor of the Restaurant Neighbor Award for community involvement
• Support industry growth, education, advocacy, and innovation nationwide
Council of State Restaurant Associations
• Promote success of restaurants at the state level

We value your merchant relationship and look forward to helping you grow your business. If you have any questions, or if there is any other way we may be of assistance, please call us at 1-800-528-5200.

	Introduction A Letter from Curtis Wilson, VP/General Manager, Restaurant and Lodging Industries American Express and the Restaurant Industry American Express Value Story
	Chapter One: Purchasing Powers Introduction Strength in Numbers Going Local Local Knowledge Purchasing Practices Power Buying: Prime Vendor
	Chapter Two: Technology Matters Introduction Feedback on the Fast Track Customers and Restaurant Technologies Taking Your POS to the Next Level Innovative Customer Interface Technology Customers Value Most
	Chapter Three: Saving Green Introduction Save Your Energy Green to Go Baby Steps, Big Impact Marketing Green Briefing References
	Chapter Four: The Employee Equation Introduction Keep the Focus on Training Learning to Let Go: Trimming Your Workforce Legal Sidebar Cutting Labor Costs Building Morale in a Down Economy Morale-Building Ideas
	Chapter Five: Smart Marketing in Tough Times Introduction New Age Marketing: Social Networks and Cell Phones Sales Forces How To Sell More in a Slow Economy Communicating with Cautious Customers
	Chapter Six: Consumers and the New Value Equation Introduction New Deals: Value and Cost-Conscious Consumers Opening the Door to More Business Industry Outlook
	Chapter Seven: Building Loyalty Introduction The Power of Committed Customers The Employee Connection Developing Loyalty – One Customer at a Time Turning Customers into “Members”
	American Express Restaurant Trade Program
	American Express Partners and Services
	Sources
	Acknowledgements

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