Cost-conscious consumers have created both challenges and opportunities for the restaurant industry. Savvy operators have responded with:
• Value-based promotions that work to drive traffic and keep customers coming back.
• Increased hours of operation – blurring day parts and/or adding lunch or dinner services.
• Decisions based on an understanding of consumers’ attitudes, behaviors, and dining patterns – learning from leaders in these fields who share essential knowledge about low prices vs. high expectations; the danger of compromising quality; the competitive edge of customer service and more.