CHAPTER TWO: TECHNOLOGY MATTERS
Well-chosen technology investments can enhance guests’ experiences – providing them with more convenience, increased control, and improved service – and can produce relatively rapid ROIs. Before investing, consider:
• The powerful impact of technologies that can enable real-time feedback from customers and an immediate response from restaurants.
• Of nearly a dozen restaurant technologies, those which consumers say they value most – and how they are being used.
• How POS systems can be turbocharged with software that fine tunes service timing and scheduling, monitors food costs and staff performance.
• How restaurants are successfully engaging customers with online ordering, Web cams, iPhone apps, and mobile marketing.