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COMPETITIVE FOCUS
Introducing American Express Competitive Focus. Assess your performance and develop your competitive advantage.
American Express introduces a new customer insights product designed to help you propel your business forward. Competitive Focus reports from American Express Business Insights help you evaluate your business performance versus the competition and uncover ways to grow your business.
Determine if your results are being driven by marketplace trends or by your positioning versus the competition with information on your market share and customer mix. Identify opportunities to grow your market share by comparing you customers’ key spending patterns to your local peer set. And gain insight into your customer mix and their purchasing behavior to help build a more loyal customer base.
Analyses include:
• Share of Customer Spend: what portion of customer spending is going to your business?
vs. a year ago
vs. the competition
vs. key demographics
• Breakdown of feeder markets
• Taking action: find tips on using this data to inform growth and customer acquisition objectives
Use this report to:
• Evaluate business performance as compared to a peer set
• Determine the drivers of your market share trends
• Identify differentiation points
• Understand the composition and behavior of your best customers
For more information or to order, visit https://businessinsights.americanexpress.com
$500 for all merchants / $350 for National Restaurant Association members
American Express Business Insights
https://businessinsights.americanexpress.com
businessinsights@aexp.com
NATIONAL RESTAURANT ASSOCIATION
Unprecedented challenges…Indispensable champion…Infinite opportunities…Extraordinary partner.
National Restaurant Association membership is more important now than ever. Health care reform, labor, immigration, and taxes – these are just a few of the issues that will impact your bottom line. Together with our state restaurant association partners, the Association represents your business and the restaurant industry at the federal, state, and local levels to ensure that you can operate in a pro-business environment.
National Restaurant Association members know that we exist to build customer loyalty, rewarding careers, and financial success for them. We do this through industry research, members-only webinars, programs that teach high school and college students the fundamentals of the industry, and discounted marketing programs to build business.
Thank you for your continued support of the National Restaurant Association, the National Restaurant Association Educational Foundation, and our state restaurant association partners. It is our privilege to serve you.
Membership provides:
Advocacy and representation
Building and sustaining positive public opinion and a favorable political environment
Tools and solutions
Helping grow revenues, increase profitability, and develop employees
Education and networking
Providing opportunities to connect and learn from each other
Research and insights
Anticipating and preparing for emerging trends that could impact restaurants
Responsible stewardship
Providing thought leadership to inspire community involvement and impact
Maximize your membership! Learn about programs and services and watch a Membership Webinar at www.restaurant.org/tools. Not a member? Join today online or by calling 800-424-5156.
National Restaurant Association
www.restaurant.org
800-424-5156
DINNER BROKER
Reach new customers and grow your business by providing offers that are valid for the precise dates, times, and number of tables you specify. Offers are marketed online to a targeted audience of frequent diners and American Express handles offer fulfillment – without coupons.
You’ll be connected with American Express® Cardmembers who have strong potential to become long-term customers – frequent diners interested in your neighborhood, cuisine or specific establishment. Savings are credited to a customer’s American Express® Card account. Not only is this method simple and attractive to customers, it requires no staff training at your establishment.
Enrollment is fast, and the system is easy to use. Submit offers online to drive business when you need it most – off-peak days, early evening, late night, lunch, virtually whenever you want. You can monitor progress online plus you’ll receive regular performance reports to help you increase redemptions, manage traffic, and drive new business.
• Control: enroll online and take control of your marketing by self-managing your offers
• Results: drive business when you need it most by creating offers for off-peak days, early evening, late night, virtually whenever you want
• Simplicity: save time and money with couponless offers
Enroll online at dinnerbroker.com/amex
For more information or to participate contact 888-432-8288.
Dinner Broker Program
www.dinnerbroker.com/amex
888-432-8288
FOOD & WINE
As a tastemaker in the culinary sphere, Food & Wine® magazine’s message will resonate with you: Food is a fabulous way to explore the world.
Learn about Trends and What’s New. Read Food & Wine to discover the best new restaurants and travel destinations. Find out about up-and-coming chefs who are the superstars of tomorrow. Be the first to know the latest culinary trends.
Experience New Flavors. Food & Wine simplifies amazing chef recipes to make them completely accessible yet still creative and fresh. Cooks in the magazine’s own Test Kitchen not only perfect these recipes but also develop their own innovative yet easy dishes – ideal for weeknight dinners and entertaining.
Find the Right Wine. Our team of experts points out the best buys, the most worthwhile splurges and the most satisfying wine-and-food pairings, all reviewed in our state-of-the-art Tasting Room.
• Annual Professional Subscription Rate of $14.95 per year, a savings of 72% off the annual cover price of $54.90
• Your subscription will be renewed each year at the then current Professional Rate, so you won’t have to pay full price as long as you are in the restaurant industry
As a professional in the restaurant industry, you can receive Food & Wine magazine for the special professional rate of $14.95 per year. You will receive 12 issues a year. Offer valid only in the U.S. Limit one per household.
To Order, please call 1-800-333-6569 and mention Promotion Code WIAGN7.
Food & Wine
www.foodandwine.com
800-333-6569
PEOPLE REPORT
People Report™ is the foremost provider of workforce analytics, benchmarks, trends, and best people practices that drive business performance. With close to 150 member companies, the mission of People Report is to be the catalyst for service companies seeking to balance people and profits.
Services include quarterly and annual reports for its members that track, analyze, and benchmark the people side of the P&L. People Report also conducts broad national research on the service sector workforce of today and tomorrow, including demographics, compensation and benefit information, recruiting and training practices, turnover costs and solutions, and more.
Black Box Intelligence™, the sister company of People Report, is the only state-of-the-art interactive technology source benchmarking public and private company financial and operational results. Services include Black Box Sales Intelligence, a weekly interactive tool, and Black Box Financial Capital Intelligence, quarterly interactive tool. Insights and best practices are shared in executive summaries, members-only webinars. The speed of change is dependent on the speed of intelligence.
People Report focuses on offering your company the resources you need to stay on top by offering these key benefits:
• Benchmark with performance percentile rankings against competitors
• Quickly assess your workforce quality
• Comprehensive insight into supply and demand for unit level employees
• Provides staffing forecasts so you can anticipate needs
• Gauge unit level compensation practices
• Assess recruiting strengths and opportunities
• Access key efficiency metrics versus competition
• Workforce metrics provided in a macro economic context
• Geographic drill down for all key analytics
People Report
www.peoplereport.com
972-733-6823
TECHNOMIC
At Technomic we provide more than opinions. We offer in-depth insights and business-building guidance grounded in facts. Facts built on over 40 years of tracking and interpreting restaurant industry developments.
Our services range from major research studies to management consulting solutions to simple fact-finding assignments. We help restaurant operators address a wide range of issues, including:
• Understanding and expanding your customer base
• Improving unit-level performance
• Planning for growth
• Tracking emerging menu, concept, and industry trends
Armed with industry-specific strategy expertise, expert market research, and a rich database of industry information, we help you fine-tune your current performance or tackle new opportunities. Look to Technomic for informed answers.
As the go-to source for foodservice industry data, intelligence and commentary, Technomic works in partnership with American Express to offer you the American Express MarketBrief, a free resource designed specifically for restaurant operators. Based on original consumer research, collected and analyzed by Technomic, each monthly issue of this e-newsletter delivers:
• Reporting on key trends and developments
• Consumer perspectives
• Business-building implications
Take advantage of this valuable resource, offered free of charge and delivered directly to you via e-mail.
If you are not already receiving the American Express MarketBrief, take advantage of this complimentary resource and become a subscriber today.
To enter your subscription, please go to www.Technomic.com/Resources/Complimentary_Newsletters.
Technomic
www.technomic.com
312-876-0004
SHARE OUR STRENGTH
Share Our Strength® is the leading national organization working to end childhood hunger in America and a favorite partner of the restaurant industry. We weave together a net of community groups, activists, and food programs to catch every at-risk child and make sure no kid in America grows up hungry.
Over the next year, nearly 17 million children will face hunger. That’s one in five.
Share Our Strength has a plan to end childhood hunger in America by 2015. We find ways to feed the hungry in our communities, fund the most effective anti-hunger organizations in each state, and make the most of state, federal, and local resources.
Share Our Strength works to close the gaps between nutritious food programs and families in need. We help develop lasting solutions for hungry families – the difference between feeding a family tonight and ensuring that they never again have to worry about their next meal.
Share Our Strength’s culinary events raise funds to support our efforts:
• Share Our Strength’s Taste of the Nation® is the premier culinary benefit dedicated to making sure no kid in America grows up hungry
• Share Our Strength’s Great American Bake Sale®, presented by Domino® Sugar and C&H® Sugar, is a national effort that encourages Americans to host bake sales in their communities to help end childhood hunger
• Share Our Strength’s A Tasteful Pursuit® is a national touring dinner series that features renowned chefs, who take their talents to top culinary cities to create delicious, multi-course dinners at some of America’s finest dining establishments
To learn more or get involved, visit strength.org. It’s time to roll up our sleeves and put an end to childhood hunger.
Share Our Strength
www.strength.org
800-969-4767
Share Our Strength’s Great American Dine Out® is a national campaign that mobilizes thousands of restaurants and millions of consumers to dine out and help fight childhood hunger. For one week each year, restaurants across the country – from coffee shops to fine dining establishments – offer consumers a chance to do good by eating out.
In 2009, the Great American Dine Out raised more than $600,000 with the help of restaurateurs like you. The money raised helps Share Our Strength fund community programs that provide resources and services to children right here in our communities.
Join us in the fight against childhood hunger by participating September 19 – 25, 2010.
At this time of great need, participating in the Great American Dine Out is a way to express your restaurant’s social responsibility:
• Attract new customers and bring your regulars back through promotions
• Leverage your active support of Share Our Strength and its cause with your customers
• Enjoy increased visibility in the marketplace from Share Our Strength’s national campaign and sponsor outreach efforts
To learn more or to sign up, visit greatamericandineout.org
Share Our Strength’s Great American Dine Out
www.greatamericandineout.org
800-969-4767
