Around the USA restaurateurs are using priced-based promotions to lure customers.
“People love knowing what promotions are happening on which nights. This way they can plan and get a group together.” – Debbie Gold, chef/owner, 40 Sardines, Overland Park, KS
To bring people into the bar, 40 Sardines, Overland Park, KS, runs promotions most weeknights, repeating them each week. Monday is Service Industry Night (three courses for $30), Wednesday is Panini & Martini Night (a panini and a 40 Sardini Martini for $7 from 5–10pm), Thursday is BYOW (corkage fees are waived), and Friday features half-priced appetizers at the bar from 5–7pm. “We can’t do happy hours because of Kansas law, so we have to be creative,” says Debbie Gold, chef/owner. “Each night attracts a different crowd and business is definitely up”. . . .The nightly promotion at Fresco, Madison, WI, is called ‘The Fresco Fives.’ Weekdays from 8–9pm and weekends from 9–10pm, customers are offered select martinis, wines by the glass, and small plates for $5, plus $5 off all entrees and desserts. “We’re in a college town and have a pretty high average check, so this promotion encourages students to try us,” explains Brianna Pintens, dining room manager. “Business is up 50% during these hours and students often come back with their parents”. . . .Wednesday nights at Rosemary’s, Las Vegas, NV, ladies get 50% off food and happy hour pricing on drinks and glass wines all night in the lounge. “When we began four years ago business jumped 50%; it’s still so successful that we’re booked a week out,” says Donna Freeman, pr director. There are restrictions, including an 18% tip that is added to the pre-discounted check. . . .Employees of nearby Jefferson Hospital who show their work I.D. receive a 20% discount on the food portion of their checks all the time at Portofino, Philadelphia, PA. “Close to 90% of our lunch business comes from hospital workers and many come in for dinner, too,” says Boris Radivoievici, manager.