Buyers of new condos located near Zapatista’s Mexican Grill, Chicago, IL, receive a $50 gift card in their welcome packets. “For the last three years we’ve given $15,000 worth of gift cards annually to real estate developers to pass along to those who purchase condos,” says Dave Yanda, pres., Mainstay Hospitality. “It’s a very successful way to introduce our new neighbors to the restaurant – the cards have a 75% redemption rate and the average check is always more than $50.”