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2010 AMERICAN EXPRESS RESTAURANT TRADE PROGRAM
There are many ways to go about getting Facebook fans – followers – whether it be advertising, putting up signs in your stores, utilizing your external …more
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2010 AMERICAN EXPRESS RESTAURANT TRADE PROGRAM
“LOCAL is probably the most important word we can preach. It kind of sets everything up. If it’s local, then there’s a good chance that it’s going …more
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MAKE PARTNERSHIP REWARDING SM
Join American Express in supporting Share Our Strength’s 2010 Great American Dine Out®, September 19 – 25 – a national, week-long campaign that brings together thousands of restaurants and millions of …more
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2010 AMERICAN EXPRESS RESTAURANT TRADE PROGRAM
Restaurant Trade Program panelist, Malcolm Knapp, president, Malcolm M. Knapp, Inc., discussed the dynamics leading up to recent declines in restaurant sales. “Looking at casual dining as a proxy because …more
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2010 AMERICAN EXPRESS RESTAURANT TRADE PROGRAM
Malcolm Knapp on BRAND LOYALTY
“Brand loyalty is dead. When times were good, you could go to a restaurant maybe four or five times, and if it screwed up, then you gave up. Now it screws up once and you give up …more
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2010 AMERICAN EXPRESS RESTAURANT TRADE PROGRAM
“It seems unlikely to do a farmers’ market right in the middle of the Strip, but Las Vegas is very close to some of the greatest agricultural areas in central California. With so many farmers bringing us product from …more
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2010 AMERICAN EXPRESS RESTAURANT TRADE PROGRAM
“Sustainability is one of the most difficult words to define. To me, it has to do with the opportunity to work with and support everyone around you. Our gardener relies on our cheesemaker; our chef relies on our gardener …more
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AROUND THE USA
How some restaurateurs around the USA are stimulating private dining sales:
Carmine Smeraldo, owner, Il Terrazzo Carmine, Seattle, WA, recently converted an area of the restaurant that was dedicated to hosting large groups into a private room. “In the …more
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TODAY'S CONSUMER
TREND: The impact of frugality and other ways of coping with the recession will ultimately fade when it comes to consumer spending decisions. What will endure as a dominant force is the influence of social networks. Consumers are increasingly aggregating …more
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