In this Edition
Sep/Oct 2014
2014 AMERICAN EXPRESS RESTAURANT TRADE PROGRAM
Meet the Masters: 25 Years of Excellence

I think it is really dangerous to chase TRENDS. The only thing that has stood the test of time is that people who come to your restaurant want to feel like you were happy to see them. That never ever changes – the food trends and the decor trends change every single year. …more

PERSPECTIVES
Shaking It Up in Aspen

If I were going to help get a cocktail program going, the first thing I would do is go in the walk-in. Instead of a bunch of new ingredients for the bar, why not use what you already have in house? And work seasonally when …more

2014 AMERICAN EXPRESS RESTAURANT TRADE PROGRAM
The Evolution of Customer Loyalty

MAKE IT PERSONAL
I think creating regulars is the lifeblood of a restaurant. First you have to create a culture of hospitality …more

MAKE PARTNERSHIP REWARDING SM
Get Ready for a Day Like No Other
Small Business Saturday® Nov 29

Small Business Saturday is your day to find new customers. To help, …more