In this Edition
Jul/Aug 2014
SMART MARKETING
The Big Deal About Big Data

“Big data is the most important trend of our time,” declares Mike Lukianoff, Principal, Czar Metrics. He adds that it’s not just a trend about data, or even technology. It’s about how information is gathered, shared, and used – including by businesses. Mike and other data experts/consultants to the restaurant industry …more

SMART MARKETING
Facebook Dominates

The National Restaurant Association’s 2014 Restaurant Industry Forecast includes interesting information about the rise of digital marketing, including social networks’ adoption by consumers and operators. With so much …more

SMART MARKETING
Engaging Email

Contrary to what some believe, social media has not eclipsed email as a way to connect with customers – far from it. According to a recent McKinsey report, 91% of all U.S. consumers use email daily and the rate at …more

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Watch the 2014 American Express Restaurant Trade Program Panels

For the 25th year, American Express brought together some of the biggest names in the restaurant industry to share their experiences and advice. …more