In this Edition
May/Jun 2013
SMART MARKETING
Listening to Customers

As restaurateurs are keenly aware, delivering an experience that makes customers want to return – and recommend to others – will determine their success. The techniques used to understand what elements of guests’ experiences keep them coming back (or not) are rapidly evolving. Technology-based systems for listening to and knowing …more

TODAY'S CONSUMER
Talking About Our Generations: Boomers

Members of a generation share life experiences – things like pop culture, economic conditions, world events, politics, and technologies – that shape them collectively. As a result, they tend to develop and retain …more

SMART MARKETING
A New Take on Special Offers

Restaurant discounts, including “daily deals,” have flooded the marketplace in recent years. Instead of participating in costly daily deal offers, an increasing number of restaurants – both chains and independents …more

MAKE PARTNERSHIP REWARDING SM
Dine Out For No Kid Hungry™

Help end childhood hunger in America while driving business – register now for Share Our Strength’s Dine Out for No Kid Hungry™, September 15-21, 2013. Last year, more than 8,200 restaurants, across all industry segments, …more