In this Edition
May/Jun 2012
SMART MARKETING
A New Look at Loyalty

Loyal customers spend more (a recent study from the Center for Retail Management found that 12%-15% of a business’ most loyal customers contribute 55%-70% of sales, consistent with similar research) and they cost less than finding new ones. In addition, loyal customers are highly likely to recommend a restaurant …more

SMART MARKETING
Restaurants Go Retail

In response to customer requests, restaurants around the country are producing and selling signature food items. The 2012 National Restaurant Association Forecast reports …more

POURING PROFITS
Wine & Spirits Magazine’s Restaurant Poll: Optimism on the Upswing

Wine & Spirits Magazine’s recently released Restaurant Poll marks its 23rd annual survey. “In recent …more

MAKE PARTNERSHIP REWARDING SM
Dine Out For No Kid Hungry

Help end childhood hunger in America by participating in Share Our Strength’s Dine Out For No Kid Hungry™, September 16 – 22, 2012. “In the restaurant business, food is our passion and we’re …more